Guides

Guides for contractor local SEO

Plain, sourced guides on Google Business Profile, Google reviews and local search for HVAC, roofing, plumbing and electrical companies. Where a point is our judgment, the guide says so.

Google Business Profile

Part of our Google Business Profile optimization.

Google Business Profile

Google Business Profile suspended: causes, appeal and prevention

Why a contractor's Google Business Profile gets suspended, and how to appeal once.

9 min read · Updated Oct 20, 2026Google Business Profile

Google Business Profile optimization checklist for contractors

A 10-point checklist to audit a contractor's Google Business Profile, with what to fix first.

13 min read · Updated Oct 20, 2026Google Business Profile

Google Business Profile optimization for contractors

The full guide to optimizing a contractor's Google Business Profile for map pack rankings.

17 min read · Updated Oct 20, 2026

Google reviews

Part of our local SEO services.

Google reviews

Do Google reviews help SEO? What contractors should know

What Google confirms about reviews and local ranking, what is only expert opinion, and where reviews do nothing for SEO.

9 min read · Updated Oct 20, 2026Google reviews

How contractors can get more Google reviews the allowed way

The steps contractors can follow to ask for more Google reviews without breaking Google's policy.

9 min read · Updated Oct 20, 2026Google reviews

Google reviews for business: a contractor’s guide

How Google reviews work for contractors, and where to start with getting, answering and policing them.

9 min read · Updated Oct 20, 2026

Local SEO

Part of our local SEO services.

Local SEO

Local SEO for service-area businesses: rules and setup

Google's rules for service-area profiles: hide the address, one profile, 20 areas, and how city pages cover the rest.

8 min read · Updated Oct 20, 2026Local SEO

How Google Maps ranking works for contractors

How Google decides the order in Maps, which factors experts rank highest, and why your rank changes by location.

9 min read · Updated Oct 20, 2026Local SEO

What is local SEO? A guide for home service contractors

What local SEO is, how it works for a contractor with no storefront, and what it includes and costs.

9 min read · Updated Oct 20, 2026

HVAC

Part of our HVAC SEO.

HVAC

HVAC marketing: SEO, ads or leads?

Six HVAC marketing channels compared by how you pay, how fast they start and who owns the result.

9 min read · Updated Oct 20, 2026HVAC

Local SEO services for HVAC companies

How we run map pack, Business Profile and city-page work for HVAC companies, from $1,000 a month.

13 min read · Updated Oct 20, 2026

Roofing

Part of our roofing SEO.

Roofing

Local SEO services for roofing companies

How we run map pack, Business Profile and city-page work for roofing companies, from $1,000 a month.

12 min read · Updated Oct 20, 2026

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